Landscape Company Hampton Roads

Founders

Bloom began with our founders dissatisfaction and lack of reliability in the landscaping market, there were hundreds of landscaping companies but there was no one company that had consistent delivery of services, customer service, a 24/7 hotline, reliable communication, accurate billing, clean branded trucks… a real recognizable landscaping company that people in our community could trust. There just wasn’t any around. There was some names that were recognized like Trugreen, but they only offered lawn chemical spraying, and they didn’t seem to have raving customers either. There was a few experienced landscapers who were in the market for a very long time, but those who offered quality work didn’t take on new clients. If you were a customer back then looking for a reliable landscaper it was hard to find out. You had to call around, ask friends and family, and hope that you got lucky! That was the state of the industry before 2008.

Our company stated out with the name as Peninsula Landscaping which was a natural fit for a landscaping company in the area. At the time, there was actually two other companies with the same name operating in the region, as geographical names cannot be trademarked.

There seemed to be a lack of talent, there was few firms who could truly transform properties or give customers creative ideas. There was such a vacuum. The first twenty customers we met with were absolutely discouraged. “If you just show up on time every week and do what you say you will….. then this be uncommon and you will have our business” Our founder started the business at the age of 16 but like many landscapers was cutting lawn since middle school.

Officially Founded in 2008, Bloom began serving a niche market of homes in Tabb (Yorktown) Virginia but quickly became the Peninsula's premier commercial landscape service company, successfully building partnerships and relationships based on consistent delivery of services. In 2011, Bloom sold off the "lawn mowing, lawn maintenance" portion of the business to better focus on commercial clients, and landscape design and build for residential customers.

Timeline

2008

Peninsula Landscaping gets its business license and begins licensed and insured operations. During this time there are very few landscaping companies in the area and there is no competition, our firm began to add new clients on a daily basis as word spread that we had reliable services.

2012

Peninsula Landscaping grew to a year round landscaping company with its own office and warehouse or equipment and plant storage.

2015

Peninsula Landscaping launched online based platform for lawn care which gained national attention as the first ever website tool that allowed instant online pricing by pulling parcel data and images and converting them to a quote. This quickly turned into a separate startup company called Mowzart and later Lawnwizard. After getting on the National spotlight the technology and trademarks were sold off as we failed to secure investors funds, and the business began to stall. Later that year, our app was sold to a competitor including the technology platform.

2016

Peninsula Landscaping focusing on new markets could no longer have a regional name, so we rebranded as Bloom Lawn + Landscaping , and that same year we became one of the industry’s fastest growing and most awarded commercial landscaping companies, proudly serving more than 500 customers across Hampton Roads. Our company received a congratulations letter from the Virginia Governor at that time for making a contribution to the Virginia economy by employing 45 staff members.

2017

Bloom set out a new vision for operations. Due to changes in regulation with health insurance, our firm was unable to sustain a workforce of more than 50 staff members due to rising costs and mandates of health insurance, and we were forced to downsize. (this law was later repealed). Our company had to select the most important clients, and we cut back our fleet as well during this time. It was very difficult and discouraging, but looking back now it made us a stronger more robust company in the long term. Today size is no longer important to us. We don't want to be the Walmart of landscaping. We are no longer interested in being the largest landscaping company, instead we are focusing on turning into the best company and the one that consistently provides reliable services and real value to our clients.

2018

Our mission statement became: "We’re at our best with customers who have larger or complex landscaping needs for their properties, and where their landscaping has important meaning to them - it’s a key part of their brand expression and a statement of their quality. Our customers receive great service, results and value from us, and equally appreciate us for what we do. Their properties look fantastic and generate noticeable ‘wows’. They are truly interested in forming a long term strategic partnership that is win-win."

2019

Bloom became employee owned as the founder formally exited the business’s day to day operations to focus on other ventures. Our founder exited after 10 years working in the field and building the company from a startup to a fully running business.

2021

Under the new leadership of our experienced staff members, the company really began to take off! The New management team brought with them decades of experience that brought tremendous value to the firm. Bloom Lawn & Landscaping is now a local staple of the landscaping industry with #1 customer favorability ratings.

Headquartered in Yorktown Virginia with satellite offices in both Williamsburg and Virginia Beach, our regional focus extends across Southeastern Virginia with secondary market presence in Richmond and the Eastern North Carolina Region including the Outer banks.

We are committed to making certain that we deliver consistently professional services, aligned with our company’s service standards and values.

We look forward to continuing to serve our valued clients and expand our service offerings to new clients, for years to come.

2022 and 2023

Our company expanded through existing relationships with demand to service properties in other markets, we launched services in the Richmond and NOVA markets. Our multi site contracts required that we expand our footprint to places like Fairfax, Dulles, Dumfries, Fredericksburg, Manassas, King George, Richmond, Petersburg, and other markets in between. We also have customers in North Carolina in the outer banks region and also west towards Barco and Emporia. This growth has resulted in additional staff. For this reason, we only service commercial accounts in these regions, while our residential services are retained only for our legacy markets in Williamsburg, Yorktown, and Suffolk area.

Today

Now Bloow Lawn & Landscaping, we also manage several key regional accounts in both Virginia and other States where local companies are used to perform the work and our firm acts as the broker and manager.